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Planipedia is a not-for-profit community-based information resource for financial planners, financial planning firms and financial planning associations. A primary aspect of being a financial planner is that the first duty of care is to the client. In some countries that takes the form of a fiduciary responsibility in others it may be a simple practice standard. The over-riding principal of this site is that information should assist the advisor and their firms, but in all cases be shown to be in the best interests of the consumer.